Fast Fashion

About

Fast Fashion is a project created and won during Yrgos competition "Sammanslaget". The goal was to create an interactive experience that is critical to climate change and compatible with the theme "Theory of Change".

Some of the methods used:

Interviews
Think Out Loud
Microsoft Reaction Cards
Secondary Research
Story Board
Proto-personas
Brainstorm
Affinity Diagram
Brainwriting

My role

As a UX Designer, I helped with project management, generating idéas, research, creating personas, storyboards, accessibility tests, and some level design.

Team size

6 people in total

2 UX Designers
2 Game Artists
1 Game Developer
1 Web Developer

Client

Björkåfrihet

Timeline

5 days

Tools

So, what's the problem?

We need to raise awareness about the environmental crisis, our goal is to create a product that works as an eye-opener to the users.

Design Process

Time to create

For us to utilize a solution-based approach to our problem, we looked to the Design Thinking methodology. By systematically applying each of these stages, we were able to move toward a solution. It wasn't a straight path though, we had to hop both forward and backward as we saw what fitted us.

Empathize

Define

Ideate

Ptototype

Test

We started with research which we followed up with an ideation process. My fellow Designer and I wanted the whole team involved in the ideation process to get the most perspectives out of it. We started getting our brains warm with some ordinary brainstorming around our HMW. Our goal was to create an open-minded space for everyone free from judgment to be able to fully collaborate. After discussing the brainstorming we moved on to an Affinity Diagram and 365-brainstorm.

We decided to move forward with a 2D game, Endless Runner style. Our team started coding and creating the

shell of the game.

Findings

We did find a whole lot during our research that we wanted to present to the team in an easy way. Therefore I decided to create some proto-personas. This helped us to discuss the product with the real users in mind.

Finance Stefan

26 years

2 room in city

Bank clerk

Finance Stefan is someone who thinks money is earned just to be spent. He often buys new clothes and splurges on food. Finance Stefan always drives his car to work and can't imagine riding the bus. He doesn't want to buy secondhand.

"Who even cares about the environment, we can't affect it anyways"

Prototype

We conducted a Wizard of Oz test. It's basic but it also tests what we want - does the user want to collect clothes with no instructions from the game? We wanted the users to choose the "wrong path" on the first playthrough to get to the end and get the message. We conducted this first test on 2 people.

We conducted a Wizard of Oz test. It's basic but it also tests what we want - does the user want to collect clothes with no instructions from the game? We wanted the users to choose the "wrong path" on the first playthrough to get to the end and get the message. We conducted this first test on 2 people. This test helped us understand what to continue to develop and what not.

Results

This project resulted in a game that doesn't give the user any instructions only for the player to get the urge to jump and collect as many clothes as possible. It is only at the end the user meets an ugly truth about the choices made during the game. Will the user play again and change their fate?

I challenge you to play for yourself and beat the record! Highest at 56 and lowest at 1!

Try the game for yourself

"A clear winner due to the clever and nuanced way both in look and feel that is consistent throughout the whole game! This is a great product regarding the amount of time you had that meets the theme and has an impact on the users."

- Jury of 2022

Did I learn anything?

It was exciting working tight in a cross-functional team, it gave me a better understanding of my UX role and how to work to best complement each other.